Cuban Rum is the work and passion of a lifetime for Don José Navarro: his 40 years of experience in creating the finest Havana Club rums have led him to become Cuba’s Primer Maestro Ronero, the highest distinction in the rum industry.
“The rum doesn’t come from a magical combination. It is a cultural legacy, passed on from Maestro Ronero to Maestro Ronero, from heart to heart, from Cuban to Cuban.”
Juan Carlos Gonzalez carefully watches over the production of Havana Club 3 years old. As Cuba’s second Primer Maestro Ronero, he is also deeply committed to sharing his love and knowledge about Cuban rum with the next generation of Maestros, securing the future of a rich and long-standing tradition.
From selection of Cuba’s finest sugar cane to careful ageing, each step is undertaken with particular passion, patience and precision by Asbel Morales and the other Maestro Roneros, ensuring the exceptional quality of Havana Club rum.
“You do not grow up thinking that you will become a Maestro Ronero. It’s only when someone recognises that skill within you and gives you the chance to express yourself that the possibility opens up.”